What really makes a good story? [Infographic]

There has been tons of discussion lately around storytelling and the art of it. Experts are popping up with their own storytelling frameworks, methodologies and processes on how we can create a story that moves and inspires. I found this graphic recently on Google+ (via Ryan Hanley) and thought while it was pretty obvious – […]

7 Tips to Creating a Successful B2B Webinar for Your Customers

Customers. Every successful business has them. Not so surprisingly though, the most successful businesses realize how important they are. When a customer is happy they tend to: Buy more Tell their friends about your business And remain loyal And who doesn’t want that. At HubSpot Academy, the team that I’m on at HubSpot, a major role of […]

5 Techniques to Help Reduce Stress & Calm Nerves Before Presenting

“There are only two types of speakers in the world: 1. The nervous and 2. Liars.” – Mark Twain. Every speaker has feelings of nervousness or anxiousness before taking the stage. And that’s okay.  The critical piece is not to let your nerves get the best of you and to learn to focus that energy […]